Something is happening to my creativity; since spring came to town about a week ago I can't stop to think of new projects and new things for existing projects. I've written an article for our old closed down role-playing site Boningen, story outlined the second series of The Hitman Comic, dreamt together a few videogame concepts and storyline ideas for various media, decided to look into computer software for handicapped and other alternative ways of communicating with digital devices and finally mapped out a revamp series for a superhero team I liked as a kid: Cloak & Dagger.
And this is only the things that don’t concerns the Epitaph project…
Sunday, 27 April 2008
Friday, 25 April 2008
Ladri di biciclette
The bike I bought from the bicycle pirate is not working so well, Other bicycle stores say that i need a new part for roughly 10-15 euro, the pirate claim that these guys are only out to fool me and that the part just needs to be adjusted. He adjusts it and my bike work for almost 2 days before the same problem returns.
Monday, 21 April 2008
music, branding, magic(k)
So for the last week or whenever we been researching music, online stuff and our target groups attitude towards the same and this is what I've gathered so far:
Internet is more important factor then friends for finding new music.
More people claim to buy CD’s than to download music (but the difference is so small it can be disregarded)
Millencollin sounds a tiny bit more punkish in concert then they do on record.
And that’s it.
I’ve been reading a lot of advertisement books lately ("the branding gap" and "hey whipple, squeeze this!" are two I can recommend) and the theories about brand value, good communication and cause/effect are similar to the theories about magic(k) that the authors I read fiction of (not Bret Easton Ellis included since he is a odd person in completely different ways) all seem to believe in (Grant Morrison, RAW and so on). The Idea that man and words shape reality, and that men who control words (and other arts) shape realty. The authors seem to think that we, the ad people, aren’t aware of this power. Id' rather say that we are fully aware.
Men in this context refer to the human race, not gender.
Quit harassing me already!
Internet is more important factor then friends for finding new music.
More people claim to buy CD’s than to download music (but the difference is so small it can be disregarded)
Millencollin sounds a tiny bit more punkish in concert then they do on record.
And that’s it.
I’ve been reading a lot of advertisement books lately ("the branding gap" and "hey whipple, squeeze this!" are two I can recommend) and the theories about brand value, good communication and cause/effect are similar to the theories about magic(k) that the authors I read fiction of (not Bret Easton Ellis included since he is a odd person in completely different ways) all seem to believe in (Grant Morrison, RAW and so on). The Idea that man and words shape reality, and that men who control words (and other arts) shape realty. The authors seem to think that we, the ad people, aren’t aware of this power. Id' rather say that we are fully aware.
Men in this context refer to the human race, not gender.
Quit harassing me already!
Thursday, 17 April 2008
Jamsterclam
Day three in Amsterdam is almost over, me and Tove are home, quietly interneting the night away while the Johanna's stayed out until later exploring Dutch nighttime even more then we did before 02:30...
The town is great and Kong are a nice bunch. Epitaph was also nice ppl. We have met up with a few of IAD08 and apparently left their regular after work bar without paying. On the other hand we bought bicycles for all our money, so some free drinks are only fair, considering all that karma.
Tomorrow we're going for more free stuff; hopefully since whatever that big ad-school is named (ANT?) opens their Amsterdamish facility. Considering my fortune-chocolate everything should go well.
And: Kids, remember to never blog intoxicated.
The town is great and Kong are a nice bunch. Epitaph was also nice ppl. We have met up with a few of IAD08 and apparently left their regular after work bar without paying. On the other hand we bought bicycles for all our money, so some free drinks are only fair, considering all that karma.
Tomorrow we're going for more free stuff; hopefully since whatever that big ad-school is named (ANT?) opens their Amsterdamish facility. Considering my fortune-chocolate everything should go well.
And: Kids, remember to never blog intoxicated.
Sunday, 13 April 2008
Clever pop-cultural title
The Project Lifecycle ended in flames, terror and all the other things that show how close to disaster you've been walking.
If you only look to results, however it was a success. The Grönsaker Dirket farmers loved our stuff and so on while Ottoboni and Vin & Sprit was curious and wanted to know more, but not all out declaring us heroes of the biz.
But back to the bad stuff:
I don't think I've been so out of control about anything else before in my life and so clueless about how to solve it.
I seriously hope that all of the internal chaos and discomfort is not my fault cause then I don’t know how to handle the Industry Project module in a month.
Until then I'm off to Amsterdam to do some kind of work with Epitaph, the record company that once upon a time had cool bands like Agnostic Front and New Bomb Turks but now are left with Millencollin and that whole thing. It will be great!
If you only look to results, however it was a success. The Grönsaker Dirket farmers loved our stuff and so on while Ottoboni and Vin & Sprit was curious and wanted to know more, but not all out declaring us heroes of the biz.
But back to the bad stuff:
I don't think I've been so out of control about anything else before in my life and so clueless about how to solve it.
I seriously hope that all of the internal chaos and discomfort is not my fault cause then I don’t know how to handle the Industry Project module in a month.
Until then I'm off to Amsterdam to do some kind of work with Epitaph, the record company that once upon a time had cool bands like Agnostic Front and New Bomb Turks but now are left with Millencollin and that whole thing. It will be great!
Sunday, 30 March 2008
The Project Lifecycle
So, Friday was a deadline in our current module, the project lifecycle, where I act as Project Manager for two of the groups. The difference on our projects makes it hard to sum up what the module was about. One of my groups made a complete redesign of a local business, the other have been creating what is meant to be a strategy for Vin & Sprits digital magazine.
Let’s see how it works out on the client presentations.
Let’s see how it works out on the client presentations.
Tuesday, 11 March 2008
Read this on New Laser Idea instead!
Since I'm having this blog on both this url and newlaseridea.com updating takes me about two minutes longer than it used to, that is bothersome. In the future I'll try to shut down this page and only update the newlaseridea blog. However since almost no one reads neither right now I don't expect a riot at my house for doing so.
We have just started up the new module The Project Lifecycle and I’m Project Manager for two of the groups, we have real authentic live clients paying us nothing but IF they like what we do they pay the school a small symbolic fee. So, that’s realism down the drain if you ask me.
On the other hand not to be so grumpy (I had enough of that during the Creatives Unlimited development)the contact with real clients with real client feedback is probably a great experience, more on that after lunch when one of my groups actually meet the client for the first time. It's a redesign of a website that we try to turn into a whole graphic profile. Lets see how that plays out...
We have just started up the new module The Project Lifecycle and I’m Project Manager for two of the groups, we have real authentic live clients paying us nothing but IF they like what we do they pay the school a small symbolic fee. So, that’s realism down the drain if you ask me.
On the other hand not to be so grumpy (I had enough of that during the Creatives Unlimited development)the contact with real clients with real client feedback is probably a great experience, more on that after lunch when one of my groups actually meet the client for the first time. It's a redesign of a website that we try to turn into a whole graphic profile. Lets see how that plays out...
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